DIGITAL CHECK · Digital diagnosis and strategy
Understand what your property really needs to move forward digitally.
Before building new tools, we need to understand where you are. We review the property’s digital presence and turn the findings into a prioritized roadmap so you know what to improve first.
For hostels, small hotels, inns, holiday apartments, cabins and other independent accommodations.
- Website
- OTAs
- Bookings
- Social
Digital Check
- 01Diagnosis
- 02Priorities
- 03Roadmap
Your digital presence can be working in pieces.
Google, your website, social profiles, WhatsApp, OTAs and the booking journey can exist at the same time without forming one coherent strategy. Digital Check starts by looking at the whole. This is not every property.
- I am on Google, but I do not know how visible I am.
- I have a website, but I do not know if it actually helps people take the next step.
- Enquiries arrive on WhatsApp, and everything is manual.
- I am on OTAs, but my own channel is unclear.
- I post on social profiles, but I do not know how that connects to bookings.
- I have tools, but I do not know what to improve first.
You do not need to start by building. You need to start by understanding.
Digital Check sets a baseline. It turns scattered information into concrete priorities.
The result is a direction, not an endless list of problems.
- 01Where are we?
- 02What is working?
- 03What is failing or fragmented?
- 04What opportunities exist?
- 05What should happen first?
- 06What can wait?
What is Digital Check?
A structured diagnosis of your property’s digital presence. We review the main touchpoints, find opportunities and organize the findings by priority. The aim is to see what deserves attention first and which path makes sense.
What we analyze
Twelve pieces of the ecosystem. This is not only a website review.
When a review needs access to an account or internal information, we ask for it. We do not assume that access.
Your digital ecosystem
- Visibility
- Social
- Website
- Bookings
- OTAs
- Analytics
- SEO
- Content
- Photography
- Experience
01
Google presence
What we review
- Information a searcher can see
- Consistency of public details
- How the property is presented
Why it matters. It is often one of the first places a guest can find you.
What can come out. Opportunities to put that presence in order.
02
Website
What we review
- Clarity
- Structure
- Content
- Contact points
Why it matters. The site can inform, build trust or slow the next step.
What can come out. What on the site is worth improving, and what can wait.
03
SEO
What we review
- Structure
- Content
- Metadata
- Technical foundations
Why it matters. It helps search engines understand the property.
What can come out. SEO opportunities and priorities, not a full implementation.
04
Social profiles
What we review
- Presence
- Consistency
- Information
- Link to the rest of the journey
Why it matters. Posting is not the same as connecting that presence to a decision.
What can come out. How social fits with the rest of the presence.
05
WhatsApp
What we review
- How easy it is to write
- Information available
- The contact experience
Why it matters. It is often where the real questions arrive.
What can come out. Whether contact helps or has become a manual process.
06
OTAs
What we review
- Presence
- Public information
- Relationship with the direct channel
Why it matters. OTAs can sit alongside a direct channel. The diagnosis does not ask you to leave them.
What can come out. How that presence sits inside the wider strategy.
07
Booking journey
What we review
- From interest to the attempt to book
- Friction
- Channels involved
Why it matters. The problem is sometimes what happens after someone finds you.
What can come out. Where the path breaks or gets complicated.
08
Content and photography
What we review
- How the property is presented
- Whether the content explains the offer
Why it matters. A guest decides from what they understand and what they see.
What can come out. What still needs to be said before producing more pieces.
09
User experience
What we review
- Clarity
- Navigation
- Accessibility
- Friction
Why it matters. A confusing presence is hard to use, even when it exists.
What can come out. What gets in the way, and what is already clear.
10
Analytics
What we review
- Whether measurement tools exist
- What behavior can be observed
Why it matters. Without measurement, the next decisions are made in the dark.
What can come out. What is not being measured. Analytics is not required to start.
11
Competitive context
What we review
- Public information on comparable properties
- Only when that information is enough
Why it matters. It shows the surroundings. It is not a reason to copy another property.
What can come out. Context, not an invented ranking.
12
Ecosystem
What we review
- How the pieces relate
- What is connected and what works apart
Why it matters. The value appears when the whole set has a direction.
What can come out. Where to start so the pieces stop working alone.
How we turn your digital presence into a roadmap.
Five steps. The diagnosis does not end as a list of errors.
- 1ContextWe learn the property type, location, offer, goals and current situation.
- 2PresenceWe review the main digital touchpoints.
- 3FindingsWe separate what works, what is missing, what is fragmented and the opportunities.
- 4PrioritizationWe order the findings by importance and effort.
- 5RoadmapThe actions become concrete and sequenced.
It does more than detect. It helps you prioritize.
Impact and effort separate what is worth doing soon from what can be planned.
Do soon
High impact and relatively low effort.
Priority
High impact and more effort.
Plan
Less immediate impact and low effort.
Evaluate
More effort and less clear impact for now.
Impact · Effort
- Improve contact
- Tidy Google information
- Redesign the website
- Measure conversions
Finding
Contact information is hard to find.
Opportunity
Reduce the friction of getting in touch.
Priority
High
Action
Improve the call to action, contact and WhatsApp.
Next step
Implementation, if you choose to do it.
You do not receive only observations. You receive a direction.
The deliverable is a diagnosis and a roadmap of priority actions.
01
Diagnosis
An ordered reading of the current situation.
02
Findings
What works, what is missing and what can improve.
03
Opportunities
Where there is room to move forward.
04
Priorities
What is worth handling first.
05
Roadmap
Which actions could follow, and in what order.
06
Next steps
Which Andario solutions may fit, only when they do.
ANDARIO HOSPITALITY · DIGITAL CHECK
Digital diagnosis
Illustrative mockup. It is not a client report.
- Review
- Website
- High priority
- SEO
- Opportunity
- In place
- Bookings
- Priority
- Analytics
- Not measured
Priorities
- 01 Improve the web presence
- 02 Organize the contact path
- 03 Start measuring
Next steps
Website, then bookings, then measurement. Only if the diagnosis says so.
How opportunities are ordered
We do not invent a score. We use categories.
- Potential impact
- Urgency
- Effort
- Dependency
- Current maturity
- Fit with your goals
- High priority
- Medium priority
- Plan later
- Future opportunity
A useful diagnosis also helps you decide what not to do yet.
These are the questions the diagnosis can put in order.
- Do I need a new website?
- Should I improve my Google presence first?
- Do I need a booking engine?
- Do I need to work on SEO?
- Is WhatsApp making contact easier?
- Do I need better content and photography?
- Am I measuring what happens?
- What should I do first?
- Which investment can wait?
The diagnosis can be the start. The decision is yours.
It may show that the website, visibility, a direct booking channel, WhatsApp, content or measurement is the useful next piece.
- Andario Web
- Visibility
- Booking Engine
- Connect
- Content
- Growth
You do not need to contract every service.
The first step of a longer path
- 01 Diagnosis
- 02 Strategy
- 03 Implementation
- 04 Measurement
- 05 Evolution
Digital Check helps decide what the property needs and in which order. Strategy, implementation, measurement and evolution can follow.
For properties that want to know where to start.
- Hostels
- Small hotels
- Inns
- Holiday apartments
- Aparthotels
- Cabins
- Villas
- Rural stays
- Other independent accommodations
When it tends to help
- You are starting to digitize the property.
- You have several channels and no integrated strategy.
- You have a website and do not know if it works.
- You want to build a direct channel.
- You depend heavily on OTAs.
- Many enquiries arrive on WhatsApp.
- You want to invest and do not know where.
- You are thinking of redesigning the website.
- You want to improve visibility.
- You want to measure what happens more clearly.
What Digital Check is not
Not a guarantee of results
It does not promise bookings, revenue, traffic or a search ranking.
Not only a website audit
It looks at the digital ecosystem, not only the site.
Not an endless error list
The aim is to prioritize.
Not an obligation to buy more
Recommendations can be done with Andario, with your team or with other providers.
Not a replacement for specialist tools
If a specific access or fact is needed, we say so.
Not a financial audit
It does not review accounts or economic results.
FAQ
What is Digital Check?
A structured diagnosis of your property’s digital presence. We review the main touchpoints and turn the findings into a prioritized roadmap.
What does Digital Check look at?
Google presence, the website, SEO, social profiles, WhatsApp, OTAs, the booking journey, content and photography, user experience, analytics, competitive context and how those pieces relate.
What do I receive at the end?
A reading of the current situation, findings, opportunities, priorities, a roadmap and next steps. It is more than a list of observations.
Do I need a website to do a Digital Check?
Not necessarily. The diagnosis looks at the current situation, including pieces that do not exist yet.
Do I have to contract other Andario services afterwards?
No. The diagnosis guides the decision. Later services are contracted separately, with Andario, with your team or with another provider.
Does Digital Check guarantee more bookings?
No. It does not guarantee bookings, revenue, traffic or a search ranking. It gives a clearer view of the situation and what to do first.
Does Digital Check include SEO?
It reviews SEO-related aspects inside the diagnosis. That does not, by itself, include a full SEO implementation.
Do you review Booking.com, Airbnb or other OTAs?
Yes, when they are part of the property’s presence and there is enough information to review them. We do not assume access the property has not provided.
Do you review WhatsApp?
Yes. We can look at how it works as a contact point in the digital journey.
What if I do not have Google Analytics?
That does not block the diagnosis. Missing measurement can itself be a finding and a recommendation.
Does the diagnosis include competitors?
It can consider comparable properties when enough relevant public information is available.
How long does it take?
We do not publish a fixed turnaround. Timing depends on the scope and the information available, and it is agreed when we start.
Can I request it if the property is still being built?
Yes, if there is enough information about what already exists and what is planned. Depth depends on that stage.
Can I implement the recommendations myself?
Yes. The roadmap is there so you can decide. Andario can support implementation when you ask for it.
How do I request a Digital Check?
Through Request a digital diagnosis or WhatsApp. The conversation does not require you to contract the other services.
Before investing in new tools, find out what your property actually needs.
Tell us how your digital presence works today. We will look at the context and help you see where it makes sense to start.
No obligation to contract every service.